Author: Justin Barrett

AI-Assisted Modeling vs. Traditional Approaches

Sep 3, 2025

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by

Justin Barrett

in Automated Machine Learning

If you’ve looked into machine learning for your business, you’ve probably encountered three broad options: hire a data science team and build custom models, use an AutoML platform to automate the basics, or try one of the newer AI-assisted tools that promise to handle modeling decisions for you. Each approach has real trade-offs, and understanding…
Why Lead Scoring Matters for Revenue Growth

Feb 28, 2025

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by

Justin Barrett

in Revenue Intelligence

Every sales team has the same problem: too many leads, not enough time, and no reliable way to know which ones are worth pursuing first. Most companies handle this with gut instinct, basic demographic filters, or simple rules like “if they’re in enterprise, prioritize them.” Some don’t prioritize at all. Reps work the queue top…